Send Better Emails
Probably the definitive podcast for e-commerce email marketing.
We're Jamie and James and we run an email marketing agency called The Inbox Club.
And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.
For everything newsletters and CRM, listen in.
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www.theinbox.club
https://www.linkedin.com/in/jamie-woodbridge-3343571aa/
party@theinbox.club
Episodes
49 episodes
Your Organic Social Strategy Is Broken. Here Is How to Fix It | EP47
This week on Send Better Emails Jamie and James are joined by Scott Hircombe, founder of Parameter, a social media agency that has worked with some big brands.Scott shares why most e-commerce brands are getting organic social completely ...
Here Is What Most Ecom Founders Get Wrong About Paid Ads | EP46
This week on Send Better Emails Jamie and James are joined by Josh Fletcher, founder of Lifeblood, a creative led growth consultancy working with DTC and subscription brands turning over between three and thirty million.Josh shares why m...
Mailchimp Is Not Just a Newsletter Tool Anymore | EP45
This week on Send Better Emails Jamie and James are joined by Emilia Whitaker from Mailchimp, the largest email marketing platform in the world by number of users.They dive into how Mailchimp has evolved from a newsletter tool int...
Are You Over Designing Your Emails | EP44
Send Better Emails returns with another short sharp episode.This time Jamie and James explore why plain text emails are outperforming beautifully designed campaigns across multiple ecommerce brands.They share a real case study whe...
Why Boring Subject Lines Are Beating Clever Ones | EP43
Send Better Emails is back with a shorter, sharper format. Less filler, more action.In this episod,e Jamie and James unpack a trend they have been seeing across multiple clients at The Inbox Club. Simple technical subject lines are outpe...
The CRO Secrets That Increased Conversion by 50% | EP42
This week on Send Better Emails, Jamie and James are joined by Adam Pearce, founder of Blend, a leading CRO agency helping ecommerce brands increase conversion rates and average order value.Adam shares the three simple chan...
How Amazon Sellers Can Build Real Customer Relationships | EP41
This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon.Jake shares how he got started selling iPad cases when the first iPad launched a...
What makes good Shopify stores great? | EP40
This week on Send Better Emails, Jamie and James sit down with Nathan Lomax, co-founder of Quickfire Digital, a leading Shopify agency.Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ec...
From Side Hustle to Seven Figures with Dan McClen | EP39
This week on Send Better Emails, Jamie and James are joined by Dan McClen, an accountant who became an entrepreneur and built and sold two successful e-commerce brands.Dan shares how he grew Solace Jewellery from a small si...
How to smash Black Friday | EP38
After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday.In this episode, they break down how e-commerce brands should approach the biggest sales perio...
The Power of Small Segments | EP37
In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value. This episode highlights the significance of understanding audie...
Making a premium (paid) newsletter. Secret Norwich Update | EP36
James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails, Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re...
The Hidden Benefit of Writing Newsletters | EP35
A quick mini episode for you: the hidden benefit of writing newsletters.We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserv...
How to bring an email list back from the dead 🧟 | EP34
If you've got an old email list that has been sitting dormant, you can't just go wild and start sending emails to it again.There are a few steps you need to follow.Luckily, James and Jamie cover everything you need to know in this...
Most underrated list-growth tactic | EP33
This is the most underrated list growth tactic. We're not going to tell you here in this description... what would be the point in that? You wouldn't listen to the episode then...Anyway, give this a listen and find out what we think is t...
WhatsApp messages on Klaviyo? What's the move for e-commerce? | EP32
The upcoming release of WhatsApp messages through your Klaviyo account has some people excited. In the right hands, it could be a powerful tool.James and Jamie break down some of the features and give you their thoughts on th...
The best e-commerce welcome automations do this. | EP31
Welcome automations are important. Maybe THE most important thing in email marketing. Maybe.In this episode, James and Jamie break down their thoughts on what a good e-commerce welcome flow looks like.Whether you're unsure about y...
😱 Gmail's new unsubscribe feature 😱 | EP30
ROLLING OUT NOW - Gmail's new unsubscribe feature is set to change how people manage their email subscriptions.But what does this mean for email marketers?Should we be happy? Or scared out of our minds?Listen in as Jamie an...
AI PREDICTIONS in Email Marketing... How Original... | EP29
Alright, well, we had to do this at some point. It's important though and we've made it interesting.Listen in as James gives Jamie some AI predictions for the future of email marketing. Jamie gives his take and rates the predictions out ...
Getting your first 5000 subscribers for your newsletter 🔥 | EP28
SECRET NORWICH UPDATERemember that newsletter we started a while back? Nah, probably not.But it did happen. And we're building it in public so that we can all learn something along the way.Find out how we've grown to...
EMAIL MYTH BUSTING | True or False? | EP27
This week, Jamie and James tackle a few email marketing myths and give you their take (with a BS score included).They cover these myths: “It’s better to send your email on a Monday rather than a Friday.” “In...
Repurposing: Make your newsletter go further | EP26
Your content should never be 'one and done' and newsletters are no different.If you've spent time creating some excellent content, how about turning it into a newsletter edition?Think about it: social posts, blog posts, video cont...
Best bits of the MailChimp conference | EP25
James and Jamie break down 4 of the biggest takeaways from the MailChimp FWD: <London> conference.Email marketing tips, a chimp's backside and James' bad haircut. By now, you should know what to expect from this podcast...Li...
Your 'Email Brand' - The secret to email marketing | EP24
James reckons he's the first to coin the phrase 'Email Brand'. We're not sure. But he does raise some good points here.What is your 'Email Brand' and why does it matter so much?Get it right and your opens, clicks and replies climb...
What to do when you make a mistake | EP23
What should you do if you make a mistake in one of your email campaigns?In this episode, the lads talk about the art of the apology email.It's easy to make a big deal out of making an error in your newsletter - here's why, in most...