Send Better Emails
Probably the definitive podcast for B2B email marketing.
We're Jamie and James and we run an email marketing agency called The Inbox Club.
And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.
For everything newsletters and CRM, listen in.
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www.theinbox.club
https://www.linkedin.com/in/jamie-woodbridge-3343571aa/
party@theinbox.club
Episodes
25 episodes
What to do when you make a mistake | EP23
What should you do if you make a mistake in one of your email campaigns?In this episode, the lads talk about the art of the apology email.It's easy to make a big deal out of making an error in your newsletter - here's why, in most...
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Season 1
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Episode 23
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27:39
EP22 | GUEST: Adam Faulkner! The video expert who runs marathons, creates funny content and got robbed once
Join us for this very special episode of Send Better Emails. The FIRST ever episode with a guest. Somehow, Jamie and James got the tech to work. Amazing.Listen in and hear stories from Adam Faulkner: stand-up comedian, speaker, content c...
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Episode 22
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1:02:44
BONUS EP | James reacts to CRINGE CLICHÉS 😬😬
Check out this bonus episode of Send Better Emails: James reacts to CRINGE CLICHÉS.In this ep, Jamie presents James with some cringeworthy clichés from the world of newsletters. Watch James grimace and rate them out of 10.
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17:16
CREATOR SPECIAL | How to turn social followers into newsletter subscribers | EP21
In the final part of our Creator Trilogy, James and Jamie talk about how content creators and influencers turn social media followers to newsletter subscribers.Wherever you have followers, there are some simple things you can do to make ...
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Season 1
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Episode 21
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29:37
BONUS EP | James reacts to SPICY TAKES 🔥🔥
Check out this bonus episode of Send Better Emails: James reacts to SPICY TAKES.In what was originally billed as an intro to a full episode, the lads decide this deserves to be a bonus episode.Listen in as Jamie lists out some spi...
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16:11
CREATOR SPECIAL | What content creators MUST write about | EP20
In episode 2 of our Content Creator Trilogy, James and Jamie discuss what content creators should write about in their newsletters.If you're looking to build a newsletter and convert your social media followers into newsletter subscriber...
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Season 1
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Episode 20
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26:24
CREATOR SPECIAL | Why content creators MUST build newsletters | EP19
The first part in what James is billing as a trilogy, this episode covers why newsletters are a MUST for content creators.The headlines:Building your own audience will reduce riskYou can monetise a newsletter audienc...
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Season 1
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Episode 19
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25:34
The secret to good newsletter design | EP18
What is the optimal approach to design when it comes to newsletters? Scaled-back and simple? Or beautiful and complex?James and Jamie discuss the merits of both and offer their advice as email specialists.If you're been here for a...
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Season 1
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Episode 18
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34:27
What should I write about?? | EP17
A common problem: not knowing what to write about in your newsletter.James and Jamie are here to help. In this episode, they run through some of the best things you can write about in your newsletter.James: "You should write about...
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Season 1
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Episode 17
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34:03
Nail your newsletter sign-up forms | EP16
Before we go chasing email list growth, we want to make sure our sign-up forms are in order.In this episode, James and Jamie talk specifically about newsletter sign-up forms and how to create great ones.- The different components ...
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Season 1
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Episode 16
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28:41
How we got 1200 subs in 2 weeks 💥 Secret Norwich update | EP15
Tune in for the latest Secret Norwich udpate.If you've wondered how newsletters get built, this episode is perfect for you.James and Jamie cover:- How the newsletter started.- Where they are getting subscribers from<...
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Season 1
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Episode 15
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33:46
We're building a newsletter in public 😲 | EP14
That's right. And it'll either be embarrassing or impressive.In this episode, James and Jamie talk about the launch of Secret Norwich - a local newsletter that describes hidden gems and little-known facts about Norwich.We're 1 wee...
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Season 1
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Episode 14
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25:57
How to A/B test subject lines properly | EP13
Ever asked yourself: "How do I A/B test my subject lines?"If you have, this is exactly the episode you need to listen to.In this ep, the lads cover:- How to A/B test your subject line- Some tests they recommend
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Season 1
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Episode 13
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34:02
Accessibility - does it matter? Like, really? | EP12
Spoiler: the answer is yes, it does matter.But for reasons you might not expect.Dive into this self-indulgent episode of Send Better Emails - expect more for the same: email marketing knowledge and off-topic and barely interesting...
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Season 1
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Episode 12
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36:49
Make it personal. Email personalisation 101 | EP11
Email marketing comes into its own if you make it personal.Join Jamie and James as they chat about what email personalisation really means.If you don't want email marketing tips, maybe just listen to hear about the time J...
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Season 1
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Episode 11
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35:18
How to get started with email automation | EP10
Whether you're running a basic email programme (like, sending a monthly newsletter), or you're an e-commerce store running a more complex CRM system, we've got you covered with the basics here.James and Jamie answer questions like:
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34:39
Segmentation for dummies - the true power of good email marketing | EP9
Segmentation is the foundation for truly powerful email marketing.If you're not sure how to get started, give this episode a listen.It's worth listening to just for James' gold-panning metaphor...#newsletters ...
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Season 1
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Episode 9
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33:17
The real ROI of email marketing | EP8
Running a B2B newsletter and don't know what to expect as an ROI?Running an e-commerce store with a CRM function and need to get a handle on the ROI?Join Jamie and James as they discuss the real ROI of email marketing.#n...
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Season 1
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Episode 8
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33:59
Cold emails vs newsletters | EP7
Cold emails vs newsletters. Two very different forms of email marketing that need very different strategies.Jamie gets a few things off his chest during this episode, while James smiles and nods.James also reveals the secrets of h...
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Season 1
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Episode 7
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34:24
The truth about subject lines | EP6
How do I nail my subject lines?If this question keeps you up at night, give this a listen. Jamie and James cover their favourite subject line tactics (and why it's so important to get them right).#newsletters #crm #emailmarke...
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Season 1
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Episode 6
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35:09
This is better than a social following. | EP5
What's better than a big social media following? Jamie and James try to make 'first-party data' as interesting as possible in this episode.When you find out what the benefits are, you might find it more interesting than you think......
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Season 1
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Episode 5
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31:24
Send your newsletter this often: | EP4
Scratching your head about how often to send your newsletter. Listen in as James and Jamie tell you EXACTLY how often to send.#newsletters #crm #emailmarketingSend Better Emails---SIGN UP TO OUR NEWSLETTER...
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Season 1
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Episode 4
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30:57
Open rates aren't worth ****? | EP3
Are open rates all that?Tuck in your bib and chow down on this episode as Jamie and James break down the truth on email open rates.#newsletters #crm #emailmarketingSend Better Emails---SIGN UP TO O...
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Season 1
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Episode 3
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32:59
