Send Better Emails
Probably the definitive podcast for B2B email marketing.
We're Jamie and James and we run an email marketing agency called The Inbox Club.
And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.
For everything newsletters and CRM, listen in.
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www.theinbox.club
https://www.linkedin.com/in/jamie-woodbridge-3343571aa/
party@theinbox.club
Send Better Emails
The Power of Small Segments | EP37
In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value.
This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention.
Sounds fun, right?
Takeaways
- Targeted emails can significantly impact engagement and retention.
- Small segments can yield high value in email marketing.
- Personalised content fosters a sense of belonging among subscribers.
- Understanding customer behaviour is key to effective segmentation.
- B2B examples show the power of tailored newsletters.
- E-commerce brands should focus on high-intent browsers.
- Segmentation is viable even for small email lists.
- Building relationships through email enhances customer loyalty.
- Effective email marketing is about understanding and engaging your audience.
#newsletters #crm #emailmarketing
Send Better Emails
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