Send Better Emails
Probably the definitive podcast for e-commerce email marketing.
We're Jamie and James and we run an email marketing agency called The Inbox Club.
And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.
For everything newsletters and CRM, listen in.
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www.theinbox.club
https://www.linkedin.com/in/jamie-woodbridge-3343571aa/
party@theinbox.club
Send Better Emails
Mailchimp Is Not Just a Newsletter Tool Anymore | EP45
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This week on Send Better Emails Jamie and James are joined by Emilia Whitaker from Mailchimp, the largest email marketing platform in the world by number of users.
They dive into how Mailchimp has evolved from a newsletter tool into a serious e-commerce marketing platform. Emilia shares insight into new ecommerce features, predictive analytics, richer Shopify integrations and the move into SMS and WhatsApp.
They also discuss the biggest mistakes ecommerce brands still make including poor segmentation, underused automations and weak data capture strategies.
If you use Mailchimp or are considering it for your e-commerce brand, this episode will challenge a few assumptions.
#ecommerce #crm #emailmarketing
Send Better Emails
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