Send Better Emails
Probably the definitive podcast for e-commerce email marketing.
We're Jamie and James and we run an email marketing agency called The Inbox Club.
And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.
For everything newsletters and CRM, listen in.
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www.theinbox.club
https://www.linkedin.com/in/jamie-woodbridge-3343571aa/
party@theinbox.club
Send Better Emails
Your Organic Social Strategy Is Broken. Here Is How to Fix It | EP47
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This week on Send Better Emails Jamie and James are joined by Scott Hircombe, founder of Parameter, a social media agency that has worked with some big brands.
Scott shares why most e-commerce brands are getting organic social completely wrong, why chasing views is a vanity trap and why the brands that win on social stop trying to sell and start building communities that actually care.
He also gets into where AI genuinely helps with content creation, where it leads brands into a homogenised mess and why human judgment still cannot be replaced.
If you run or market an e-commerce brand and want to know what good organic social actually looks like in 2026, this is a great place to start.
#ecommerce #crm #emailmarketing
Send Better Emails
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